Google launched Promotion Mode for Google Ads on July 6 — a tool specifically built for planned sales events, and if you have anything on the calendar before Q4, it changes how you should be thinking about bidding right now, not closer to the date.

Organic click-through rates on informational queries dropped as much as 61% after Google AI Overviews became widespread this year. That statistic should worry any business that built its traffic strategy around ranking well for "how to" and "what is" content — because ranking #1 no longer guarantees...