Meta's new Post-View Ads for Instagram Reels are going to make a lot of advertisers panic about their ROAS numbers for the wrong reason. Post-View measures conversions from people who saw an ad but never clicked it — which means attribution models that only counted click-through conversions are abou...

Google quietly expanded Smart Bidding Exploration to every Performance Max campaign globally, and the average reported lift — a 19% increase in conversions — is one of the more significant algorithm changes this year for advertisers who've felt stuck.