Meta just removed the single biggest excuse for bad ad tracking. Setting up the Pixel and Conversions API together used to require a developer, a few hours, and enough technical patience to debug event mismatches. As of this month, it's a guided, no-code setup inside Ads Manager.

Meta just opened its AI Business Assistant to every advertiser in Ads Manager — no waitlist, no minimum spend. That's a meaningful shift, but after testing it across multiple ad accounts, I want to be direct about what it actually does well and where it still needs a human strategist.