US live commerce grew 42% year-over-year, and Meta is actively integrating live shopping deeper into its major platforms. This channel has moved past the "interesting experiment" phase most brands still treat it as — it's now a maturing, high-growth sales channel, and the brands sitting out are doin...

Every Shopify store now has the Universal Commerce Protocol enabled by default, which means AI shopping agents can browse a store's catalog and build a cart on a customer's behalf without a human ever visiting the site directly. This is a bigger shift than it sounds, and most merchants aren't ready ...