TikTok Shop generated $23.4 billion in US revenue this year, and total US social commerce crossed the $100 billion mark. At this scale, social commerce has stopped being an experiment brands run on the side — it's a primary sales channel that competes directly with your website.

LinkedIn's algorithm has quietly changed what gets rewarded, and most company pages haven't caught up. If you're still posting press-release-style updates — "Proud to announce..." — and wondering why engagement has fallen off, this is why: the platform now actively suppresses broadcast-style content...