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Now the fun begins! Build anticipation for your giveaway about 48 hours before the start. Use email marketing, social media, brand influencers, and more to get your giveaway in front of as many potential customers as possible.

Once you’re a part of the Brand Registry, you’ll gain access to a powerful set of tools that can help protect your brand and ensure that consumers feel comfortable with your company.

Amazon has implemented a new program designed to make the process of launching new products quicker and more straightforward for vendors. The Born to Run Program offers vendors the ability to sell off large initial buy quantities to Amazon in exchange for full return rights and an investment in the platform’s marketing services.

Customer Lifetime Value (LTV, CLV,) is a method for determining the estimated projected revenue from a patron over the length of time they are customers of your business. When you know the value of their repeat business, you can decide how much you should invest in customer retention, as well as customer acquisition.