After the build stage, we move into a campaign optimization program. This is where we hone-in on profitability and overall analysis of the system we built in the previous stage. The goal here is to gain a holistic view of what is working and not working. As sales start to roll in, we’ll notice clear winners and losers. This allows us to refocus our efforts towards proven winners. By doing this, it allows us to reduce advertising costs while focusing on increasing overall profits.

If you are just starting with ads or are looking to increase the daily sales velocity of a specific product or catalog – the growth stage is where we start. The primary focus from our team will be highly-specific to building new campaigns and expanding existing campaigns to gain more market exposure. The primary goal is to get in front of more potential customers and we’ll do that by bid optimization and keyword expansion.